Villeroy & Boch

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The expression “table culture” has a 19th century whiff about it – and for good reason. We took a long hard look at all the treasures this venerable tableware company has accumulated in its 260-year history and examined them from every angle. Then we proceeded to turn the essence of them into an exciting, stimulating and successful contemporary lifestyle experience by showing the products for what they are: wonderful objects for the here and now. Objects that one can use to create imaginative new worlds way beyond the constraints of etiquette and tiresome fustiness. We have created great photo shoots, fascinating encounters and contexts that surprise, inspire and open new doors. The resulting sales figures had us almost lost for words, so the message from the client was clear: please carry on making it just as beautifully as you have done so far.